The Precious Heritage of Hoi An (Vietnam)

Precious Heritage Museum in Hoi An

The Precious Heritage Museum and Art Gallery, located in Hoi An Old Town, is home to the permanent exhibition of Réhahn’s Precious Heritage Collection. While transporting you to the furthest reaches of Vietnam, the collection will unveil the rich cultural tapestry of the ethnic tribes.

Discover striking portraits, stories, and heirlooms that can’t be found anywhere else in the world. Both a celebration and a call for conservation, this free museum, the only one of its kind, is a labor of love and respect. It stands as a testament to the connection, appreciation and importance Réhahn feels for these remarkable tribes.

Five rooms spanning over 500 sqm in a 19th century French house, present hundreds of portraits, over 60 costumes, tribal songs and a sense of wonderment. As you visit each room, you can follow Réhahn on his nearly decade-long journey to document the 54 Ethnic Groups and their subgroups left in the country.

In the museum, Réhahn can be found sharing his adventures with visitors, signing books and promoting the beauty and enchanting diversity of Vietnam. He hopes to bring attention to the changing path of ethnic tradition by sharing the essence of the people who have revolutionized his career.

A unique Museum in Hoi An

Rehahn's Bestseller Vietnam Photo Gallery: Precious Heritage Museum in Hoi An

The Fine Art Room

The Fine Art room will be your first stop on your journey through our museum. Here, you will be met by all of Réhahn’s most iconic and bestselling photographs. Many of these images are very personal to the French photographer and mark significant turning points in his career, vision and development as an artist.

Vietnam Ethnic Group Precious Heritage Museum: Traditional Costumes and Portraits by Rehahn in Hoi An
▲ Front of the Precious Heritage Museum
Traditional Indigo Dyeing of Vietnam's Ethnic Groups: Display at Hoi An's Precious Heritage Museum by Rehahn

Indigo Screening Room

Here, you can learn more about Réhahn’s travels into the heart of Vietnam’s ethnic villages. Watch behind-the-scenes videos projected on a large screen about the artist’s encounters with different tribes, as well as films featuring the work of indigo artisans.

Explanatory texts in the Indigo Room will teach you about the tribe’s sustainable process for making their vibrant blue dyes and their textile techniques passed down for centuries such as hemp harvesting and batik design. These techniques are an integral part of the culture, heritage, and in some cases, livelihood of these ethnic groups.

Unique indigo decorations in the room were made by artisans from the Hmong ethnic group, including some very special treasures such as a 70-year-old handcrafted skirt.

North Vietnam Ethnic Groups: Traditional Costumes and Portraits Displayed at Hoi An's Precious Heritage Museum by Rehahn
Ethnic Portraits & Costumes: Vietnam's South & Central in Hoi An's Precious Heritage Museum by Rehahn

Northern Vietnam

Northern Vietnam is a breathtaking destination. Réhahn travelled to the furthest reaches of the country to photograph tribes such as the Cong whose cultural heritage was largely left behind when they migrated from Laos to Vietnam. He’s been sung to by the Si La, whose silver coin lined costumes are said to bring good luck.

He’s met the Dao and the Pu Peo, the Kho Mu and the Flower Hmong, each ethnicity differing from one another in language, skills or traditional costumes. The Northern region can be a difficult land to travel through and even more so to live in but the beauty, colors and contrasts of these mountainous villages draw Réhahn back again and again.

Central And Southern Vietnam

Many areas of Central and Southern Vietnam where the ethnic groups live have remained inaccessible to foreigners. Réhahn has worked tirelessly over the years to obtain entry into these remote regions. One highlight was having the privilege of meeting the O Du, the smallest ethnic group in Vietnam at only 376 people.

Since Réhahn lives in Central Vietnam, he is able to visit with some of these ethnic groups regularly and he can see how the modernity of the outside world is changing their paths. This section of the museum is truly a once in a lifetime opportunity to see the people and their traditional costumes, many of which are no longer being made.

One Of The Most Celebrated Museums In Vietnam

The Precious Heritage Museum was featured in prestigious media outlets such as the New York Times, the Bbc, the South China Morning Post, Paris Match, Spiegel, and many more.


Additional information:

Add: 26 Phan Boi Chau – Hoi An – Find our museum
Country: Vietnam
Email: [email protected]
Phone: +84 94 982 06 98
Opening Time: from 8am to 8pm, 7/7


The Precious Heritage Museum collaborates with Google Arts & Culture.

Where is located the Precious Heritage Museum in Hoi An