Precious Heritage
Museum
The Must Visit Museum in Hoi An, Vietnam
The Precious Heritage Museum and Art Gallery, located in Hoi An Old Town, is home to the permanent exhibition of Réhahn’s Precious Heritage Collection . While transporting you to the furthest reaches of Vietnam, the collection will unveil the rich cultural tapestry of the ethnic tribes.
Discover striking portraits, stories, and heirlooms that can’t be found anywhere else in the world. Both a celebration and a call for conservation, this free museum, the only one of its kind, is a labor of love and respect. It stands as a testament to the connection, appreciation and importance Réhahn feels for these remarkable tribes.
Four rooms spanning over 500 sqm in a 19th century French house, present hundreds of portraits, over 60 costumes, tribal songs and a sense of wonderment. As you visit each room, you can follow Réhahn on his nearly decade long journey to document the 54 Ethnic Groups and their subgroups left in the country.
In the museum, Réhahn can be found sharing his adventures with visitors, signing books and promoting the beauty and enchanting diversity of Vietnam. He hopes to bring attention to the changing path of ethnic tradition by sharing the essence of the people who have revolutionized his career.
FREE ENTRANCE
The museum is free to visit
and open to all.
4 ROOMS • 500 SQM
A unique journey through four rooms
and over 500 square meters in a
19th century French house.
60+ COSTUMES
Featuring hundreds of portraits and
over 60 traditional costumes from
Vietnam’s 54 ethnic groups.
A Unique Museum in Hoi An
The Fine Art Room
Discover Réhahn’s most iconic and bestselling portraits.
Indigo Screening Room
Step into the world behind the lens through films and stories.
Northern Vietnam
Explore the traditions and cultures of the mountain regions.
Central and Southern Vietnam
Journey through the heartlands and coastal communities of Vietnam.
The Fine Art Room
The Fine Art room will be your first stop on your journey through our museum. Here, you will be met by all of Réhahn’s most iconic and bestselling photographs. Many of these images are very personal to the French photographer and mark significant turning points in his career, vision and development as an artist.
Indigo Screening Room
Here, you can learn more about Réhahn’s travels into the heart of Vietnam’s ethnic villages. Watch behind the scenes videos projected on a large screen about the artist’s encounters with different tribes, as well as films featuring the work of indigo artisans.
Explanatory texts in the Indigo Room will teach you about the tribe’s sustainable process for making their vibrant blue dyes and their textile techniques passed down for centuries such as hemp harvesting and batik design. These techniques are an integral part of the culture, heritage, and in some cases, livelihood of these ethnic groups.
Unique indigo decorations in the room were made by artisans from the Hmong ethnic group, including some very special treasures such as a 70 year old handcrafted skirt.
Northern Vietnam
Northern Vietnam is a breathtaking destination. Réhahn travelled to the furthest reaches of the country to photograph tribes such as the Cong whose cultural heritage was largely left behind when they migrated from Laos to Vietnam. He’s been sung to by the Si La, whose silver coin lined costumes are said to bring good luck.
He’s met the Dao and the Pu Peo, the Kho Mu and the Flower Hmong, each ethnicity differing from one another in language, skills or traditional costumes. The Northern region can be a difficult land to travel through and even more so to live in but the beauty, colors and contrasts of these mountainous villages draw Réhahn back again and again.
Central and Southern Vietnam
Many areas of Central and Southern Vietnam where the ethnic groups live have remained inaccessible to foreigners. Réhahn has worked tirelessly over the years to obtain entry into these remote regions. One highlight was having the privilege of meeting the O Du, the smallest ethnic group in Vietnam at only 376 people.
Since Réhahn lives in Central Vietnam, he is able to visit with some of these ethnic groups regularly and he can see how the modernity of the outside world is changing their paths. This section of the museum is truly a once in a lifetime opportunity to see the people and their traditional costumes, many of which are no longer being made.
Invisible Stories:
A Hidden Adventure
for Kids and Families
At the Precious Heritage Museum, something magical is waiting to be found. Invisible to the eye, hidden drawings are tucked along the walls, inspired by the stories, crafts, and daily lives of Vietnam’s ethnic groups.
With a UV flashlight in hand, kids and families can set off on a unique discovery quest. Search every corner, reveal what was once unseen, and receive a special certificate at the end of the journey to celebrate your achievement.
Discover with a UV Flashlight
With a UV flashlight in hand, kids and families can set off on a unique discovery quest. Search every corner, reveal what was once unseen, and receive a special certificate at the end of the journey to celebrate your achievement.
Perfect for Families Visiting Hoi An
Looking for a meaningful activity to do with kids in Hoi An? This playful treasure hunt is a favorite for families. It turns a museum visit into an interactive game, sparking curiosity and giving children a deeper understanding of Vietnam’s culture.
Invisible Explorer Certificate
At the end of the adventure, children receive a special certificate to celebrate their discovery.
This activity is FREE and included with your museum visit.
Additional
information
-
26 Phan Boi Chau, Hoi An.
Find our museum - Vietnam
- assistant@rehahnphotographer.com
- +84 94 982 06 98
- Opening Time: from 8am to 8pm, 7/7
- FREE ENTRANCE
Making history
It is the first museum in Vietnam to be featured on the Google Arts & Culture platform . Now, the museum’s entire photographic collection and the stories of each ethnic group are accessible online for everyone to explore.
Frequently Asked Questions (FAQ)
about the Precious Heritage Museum in Hoi An
What makes the Precious Heritage Museum unique?
It is the lifelong passion project of Réhahn, dedicated to preserving Vietnam’s 54 ethnic groups through an intimate collection of costumes, artifacts, portraits, and stories.
Where is the Precious Heritage Museum located?
The museum is located in the heart of Hoi An Old Town, at 26 Phan Boi Chau Street, Hoi An, Quang Nam, Vietnam.
What can I see at the museum?
- 4 exhibition rooms covering over 500 sqm
- 60+ traditional costumes
- rare tribal artifacts and heirlooms
- exclusive portraits and photographs
Is the museum free to visit?
Yes, entrance to the Precious Heritage Museum is completely free for all visitors.
How much time should I plan for my visit?
We recommend setting aside 45 to 60 minutes to fully enjoy the exhibitions.
Can I meet Réhahn at the museum?
Réhahn often visits the museum and may be available to meet guests. Please check with our staff during your visit.
What are the opening hours?
The museum is open daily from 8:00 AM to 8:00 PM, including weekends and public holidays.
One of the Most
Celebrated Museums
in Vietnam
The Precious Heritage Museum was featured in prestigious media outlets such as The New York Times, the BBC, the South China Morning Post, Paris Match, Spiegel, and many more.
A 52 minute documentary on Réhahn’s journey to meet the ethnic groups in northern Vietnam recently aired on TV5Monde and France 5.
This program offers a unique opportunity to learn about these communities and their cultures through Réhahn’s exploration.
Testimonials
Words from visitors, scholars, and storytellers.
